My Approach and Workstyle
I am a trusted leader in the advertising and marketing industry. My 10+ years of
experience spans B2B, B2C, DTC, with category depth across healthcare, technology,
CPG, retail, e-commerce, entertainment, gaming, fitness, food & beverage, hospitality,
government, and nonprofit sectors. I have worked across every major channel, core
vertical, and level of scale: global, national, and hyperlocal. I lead cross-functional
teams distributed across multiple countries, build lasting client relationships with
executive leadership, and consistently deliver strategic, data-driven campaign work that
balances creativity, clarity, and drives measurable performance.
I lead the full ecosystem of brand and performance marketing: identity development,
rebrands, and positioning; content production across video, static, and social;
integrated media strategy and execution; website launches and UX optimization; CRM,
loyalty, and lifecycle marketing; paid and organic social; email and automation;
influencer and partnership strategy; SEO, SEM, and retail marketing; shopper and POS
activations; event-based and experiential campaigns; broadcast, OOH, and print.
I manage multi-million dollar P&Ls, lead RFPs and contract negotiations, and increase
account profitability through operational and strategic efficiencies. I lead efforts that
drive customer acquisition, renew contracts, and improve agency performance. I’m
trusted to map long-range growth strategies and operationalize them into scalable
systems that drive results. I serve as a trusted partner to C-level stakeholders and
executive teams, aligning marketing strategy with broader business priorities.
I bring an inclusive leadership style built on open communication, consistency, mutual
respect and shared purpose. I know how to drive alignment between teams and
stakeholders, make the hard calls when needed, and keep the work moving without
sacrificing quality. I identify white space opportunities and build new scopes from
insight-driven strategy, often expanding engagements beyond the original brief. I grow
junior talent into high-functioning leaders, stabilize volatile accounts, and step in when
strategic calm and a steady hand are the missing pieces. I am the person who will
show up, evaluate the current situation, weigh that against the goals you’ve set, see the
big picture, recognize how all the pieces fit together, understand the tricky dynamics,
find the efficiencies in the process, and not just manage it. I’m ready to bring that same
leadership and clarity to your team.
If you’re looking for a strategic and accountable partner who knows how to deliver, and is easy to work with, let’s
connect.
